In 2022, almost three-quarters (73 percent) of surveyed Gen Z consumers in the United States said they were likely to purchase a product directly from Instagram, making it the generation's most popular social media platform for online shopping. Youtube and TikTok were not far behind, each with 71 percent of respondents. Of the other social media platforms listed, LinkedIn was the least popular for online shopping, mentioned by 42 percent of Gen Z consumers.
Share of Gen Z consumers likely to purchase a product directly from social media in the United States in 2022, by platform
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Jungle Scout (@junglescout). (September 23, 2022). Share of Gen Z consumers likely to purchase a product directly from social media in the United States in 2022, by platform [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1394705/share-gen-z-shoppers-purchase-directly-from-social-media-us/
Jungle Scout (@junglescout). "Share of Gen Z consumers likely to purchase a product directly from social media in the United States in 2022, by platform." Chart. September 23, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1394705/share-gen-z-shoppers-purchase-directly-from-social-media-us/
Jungle Scout (@junglescout). (2022). Share of Gen Z consumers likely to purchase a product directly from social media in the United States in 2022, by platform. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1394705/share-gen-z-shoppers-purchase-directly-from-social-media-us/
Jungle Scout (@junglescout). "Share of Gen Z Consumers Likely to Purchase a Product Directly from Social Media in The United States in 2022, by Platform." Statista, Statista Inc., 23 Sep 2022, https://www.statista.com/statistics/1394705/share-gen-z-shoppers-purchase-directly-from-social-media-us/
Jungle Scout (@junglescout), Share of Gen Z consumers likely to purchase a product directly from social media in the United States in 2022, by platform Statista, https://www.statista.com/statistics/1394705/share-gen-z-shoppers-purchase-directly-from-social-media-us/ (last visited November 22, 2024)
Share of Gen Z consumers likely to purchase a product directly from social media in the United States in 2022, by platform [Graph], Jungle Scout (@junglescout), September 23, 2022. [Online]. Available: https://www.statista.com/statistics/1394705/share-gen-z-shoppers-purchase-directly-from-social-media-us/
