Gen Z shoppers likely to buy directly from social media in the U.S. 2022, by platform

Published by
L. Yltävä
,
Jan 16, 2025
In 2022, almost three-quarters (73 percent) of surveyed Gen Z consumers in the United States said they were likely to purchase a product directly from Instagram, making it the generation's most popular social media platform for online shopping. Youtube and TikTok were not far behind, each with 71 percent of respondents. Of the other social media platforms listed, LinkedIn was the least popular for online shopping, mentioned by 42 percent of Gen Z consumers.

Share of Gen Z consumers likely to purchase a product directly from social media in the United States in 2022, by platform

CharacteristicShare of respondents
- -
- -
- -
- -
- -
- -
Showing entries 1 to 6 (6 entries in total)
Statistic: Share of Gen Z consumers likely to purchase a product directly from social media in the United States in 2022, by platform

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

September 2022

Region

United States

Survey time period

August 5 to 8, 2022

Number of respondents

1025*

Supplementary notes

* The report does not specify the exact number of respondents representative of each generation.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on " Social commerce in the United States "

Other statistics that may interest you Social commerce in the United States

Overview

6

Leading platforms

7

Product categories

7

Shopping behavior

8

Advertising and marketing

6

Further related statistics

10

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Statistics

Topics

Gen Z online shopping behavior in ItalyU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z online shopping behaviorGen Z online beauty shoppersGen Z consumers in China
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.