According to a survey conducted by Rakuten Insight in May 2023, Japanese respondents were least interested in influencer and brand collaborations compared to respondents in other Asia-Pacific countries. On a regional level, female respondents across most surveyed Asia-Pacific markets showcased greater interest in purchasing products developed as influencer and brand collaborations than male respondents.
Share of consumers who would purchase an influencer and brand collaboration product in the Asia-Pacific region as of May 2023, by country or territory
Original question: "Would you purchase a product that is a collaboration between a brand an an influencer?" Values represent the shares of respondents who replied 'yes'.
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Rakuten Insight. (June 12, 2023). Share of consumers who would purchase an influencer and brand collaboration product in the Asia-Pacific region as of May 2023, by country or territory [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1394595/apac-consumer-interest-in-influencer-and-brand-collaborations-by-country/
Rakuten Insight. "Share of consumers who would purchase an influencer and brand collaboration product in the Asia-Pacific region as of May 2023, by country or territory." Chart. June 12, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1394595/apac-consumer-interest-in-influencer-and-brand-collaborations-by-country/
Rakuten Insight. (2023). Share of consumers who would purchase an influencer and brand collaboration product in the Asia-Pacific region as of May 2023, by country or territory. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1394595/apac-consumer-interest-in-influencer-and-brand-collaborations-by-country/
Rakuten Insight. "Share of Consumers Who Would Purchase An Influencer and Brand Collaboration Product in The Asia-pacific Region as of May 2023, by Country or Territory." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1394595/apac-consumer-interest-in-influencer-and-brand-collaborations-by-country/
Rakuten Insight, Share of consumers who would purchase an influencer and brand collaboration product in the Asia-Pacific region as of May 2023, by country or territory Statista, https://www.statista.com/statistics/1394595/apac-consumer-interest-in-influencer-and-brand-collaborations-by-country/ (last visited December 21, 2024)
Share of consumers who would purchase an influencer and brand collaboration product in the Asia-Pacific region as of May 2023, by country or territory [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1394595/apac-consumer-interest-in-influencer-and-brand-collaborations-by-country/
