Reasons for not purchasing influencer-endorsed products APAC 2023, by country

Reasons for not having purchased influencer-endorsed products in the Asia-Pacific region as of May 2023, by country or territory

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Release date

June 2023

Region

Asia, APAC

Survey time period

May 11 to 31, 2023

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "If no, why not?" Respondents included only those who stated not to have purchased an influencer-endorsed product before.

Number of respondents:
China: n= 912
Hong Kong: n= 999
Indonesia: n= 2,650
India: n= 7,164
South Korea: n= 2,140
Malaysia: n= 3,841
Philippines: n= 2,983
Singapore: n= 2,207
Thailand: n= 3,236
Taiwan: n= 3,708
Vietnam: n= 471

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