In 2022, advertisers and marketers in India spent around 10.5 rupees per ad impression on average for elite influencers who had over 10 million followers but the lowest rate of engagement. Comparatively, micro-influencers had a cost per impression of slightly over six rupees and a much higher engagement rate. However, the latter's low ease of discoverability was a drawback.
Cost per ad impression among content creators across India in 2022, by influencer tier
(in Indian rupees)
Characteristic
Cost per ad impression in Indian rupees
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Redseer. (January 27, 2023). Cost per ad impression among content creators across India in 2022, by influencer tier (in Indian rupees) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1394554/india-cost-per-ad-impression-by-influencer-tier/
Redseer. "Cost per ad impression among content creators across India in 2022, by influencer tier (in Indian rupees)." Chart. January 27, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1394554/india-cost-per-ad-impression-by-influencer-tier/
Redseer. (2023). Cost per ad impression among content creators across India in 2022, by influencer tier (in Indian rupees). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1394554/india-cost-per-ad-impression-by-influencer-tier/
Redseer. "Cost per Ad Impression among Content Creators across India in 2022, by Influencer Tier (in Indian Rupees)." Statista, Statista Inc., 27 Jan 2023, https://www.statista.com/statistics/1394554/india-cost-per-ad-impression-by-influencer-tier/
Redseer, Cost per ad impression among content creators across India in 2022, by influencer tier (in Indian rupees) Statista, https://www.statista.com/statistics/1394554/india-cost-per-ad-impression-by-influencer-tier/ (last visited August 25, 2024)
Cost per ad impression among content creators across India in 2022, by influencer tier (in Indian rupees) [Graph], Redseer, January 27, 2023. [Online]. Available: https://www.statista.com/statistics/1394554/india-cost-per-ad-impression-by-influencer-tier/
