Share of moviegoers interested in movie series in the U.S. 2023, by generation

Published by
Laura Carollo,
Sep 18, 2023
In a recent survey conducted in the United States, moviegoers were asked about their interest in watching film franchises. The results showed that millennials had the highest response, with 32 percent expressing interest in watching movie series. They were closely followed by GenZers, with 31 percent, and GenXers, with 16 percent. On the other hand, baby boomers showed the least interest, with only eight percent expressing interest in film franchises.

Interest level in watching movie franchises in the United States in 2023, by generation

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Release date

June 2023

Region

United States

Survey time period

April 13 to 16, 2023

Number of respondents

2,202 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on " Marvel in the U.S. "

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Other statistics that may interest you Marvel in the U.S.

Box office

7

Home video

5

Comics and graphic novels

8

Consumer perspectives

7

Accolades

3

Further related statistics

10

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Movie franchisesThe Walt Disney CompanyDisney PlusStar WarsSuperhero movies
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