According to a survey conducted by Rakuten Insight in May 2023, 59 percent of South Korean respondents who had purchased an influencer-endorsed product before stated that they were convinced by the influencer's promotion.
Reasons for having purchased influencer-endorsed products in the Asia-Pacific region as of May 2023, by country or territory
Original question: "(...) why did you make the purchase?" Respondents included only those who stated to have purchased an influencer-endorsed product before.
Number of respondents:
China: n= 6,033
Hong Kong: n= 1,323
Indonesia: n= 5,699
India: n= 14,739
South Korea: n= 1,784
Malaysia: n= 5,512
Philippines: n= 6,658
Singapore: n= 2,258
Thailand: n= 14,266
Taiwan: n= 5,554
Vietnam: n= 1,888
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Rakuten Insight. (June 12, 2023). Reasons for having purchased influencer-endorsed products in the Asia-Pacific region as of May 2023, by country or territory [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1394480/apac-reasons-buying-influencer-endorsed-products-by-country/
Rakuten Insight. "Reasons for having purchased influencer-endorsed products in the Asia-Pacific region as of May 2023, by country or territory." Chart. June 12, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1394480/apac-reasons-buying-influencer-endorsed-products-by-country/
Rakuten Insight. (2023). Reasons for having purchased influencer-endorsed products in the Asia-Pacific region as of May 2023, by country or territory. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1394480/apac-reasons-buying-influencer-endorsed-products-by-country/
Rakuten Insight. "Reasons for Having Purchased Influencer-endorsed Products in The Asia-pacific Region as of May 2023, by Country or Territory." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1394480/apac-reasons-buying-influencer-endorsed-products-by-country/
Rakuten Insight, Reasons for having purchased influencer-endorsed products in the Asia-Pacific region as of May 2023, by country or territory Statista, https://www.statista.com/statistics/1394480/apac-reasons-buying-influencer-endorsed-products-by-country/ (last visited November 23, 2024)
Reasons for having purchased influencer-endorsed products in the Asia-Pacific region as of May 2023, by country or territory [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1394480/apac-reasons-buying-influencer-endorsed-products-by-country/
