In 2022, "news and entertainment" was the most popular category of interest among TikTok accounts in Spain, chosen by around 84.17 percent of the platform users in the country. This represents more than 15.86 million profiles. "Beauty and self-care" followed closely, being assigned by 78.48 percent of Spanish profiles, as well as "apps," "clothing and accessories," and "personal services" followed closely, chosen by over 77 percent of the users each.
Most popular TikTok interests in Spain in 2022, by audience reach
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Most popular TikTok interests in Spain in 2022, by audience reach
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The Social Media Family. (June 15, 2023). Most popular TikTok interests in Spain in 2022, by audience reach [Graph]. In Statista. Retrieved April 13, 2025, from https://www.statista.com/statistics/1394471/tiktok-spain-accounts-interest-share/
The Social Media Family. "Most popular TikTok interests in Spain in 2022, by audience reach." Chart. June 15, 2023. Statista. Accessed April 13, 2025. https://www.statista.com/statistics/1394471/tiktok-spain-accounts-interest-share/
The Social Media Family. (2023). Most popular TikTok interests in Spain in 2022, by audience reach. Statista. Statista Inc.. Accessed: April 13, 2025. https://www.statista.com/statistics/1394471/tiktok-spain-accounts-interest-share/
The Social Media Family. "Most Popular Tiktok Interests in Spain in 2022, by Audience Reach." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1394471/tiktok-spain-accounts-interest-share/
The Social Media Family, Most popular TikTok interests in Spain in 2022, by audience reach Statista, https://www.statista.com/statistics/1394471/tiktok-spain-accounts-interest-share/ (last visited April 13, 2025)
Most popular TikTok interests in Spain in 2022, by audience reach [Graph], The Social Media Family, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1394471/tiktok-spain-accounts-interest-share/
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