In 2022, there were around 2.26 thousand dad influencers active on Instagram in Indonesia, the highest number observed across the selected Southeast Asian countries. The growing trend of fathers becoming social media influencers has been coined "dadvertising".
Number of dad influencers on Instagram in Southeast Asia in 2022, by country
(in 1,000s)
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Number of influencers in thousands
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Affable.ai. (June 13, 2023). Number of dad influencers on Instagram in Southeast Asia in 2022, by country (in 1,000s) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1394466/sea-number-of-dad-influencers-on-instagram-by-country/
Affable.ai. "Number of dad influencers on Instagram in Southeast Asia in 2022, by country (in 1,000s)." Chart. June 13, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1394466/sea-number-of-dad-influencers-on-instagram-by-country/
Affable.ai. (2023). Number of dad influencers on Instagram in Southeast Asia in 2022, by country (in 1,000s). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1394466/sea-number-of-dad-influencers-on-instagram-by-country/
Affable.ai. "Number of Dad Influencers on Instagram in Southeast Asia in 2022, by Country (in 1,000s)." Statista, Statista Inc., 13 Jun 2023, https://www.statista.com/statistics/1394466/sea-number-of-dad-influencers-on-instagram-by-country/
Affable.ai, Number of dad influencers on Instagram in Southeast Asia in 2022, by country (in 1,000s) Statista, https://www.statista.com/statistics/1394466/sea-number-of-dad-influencers-on-instagram-by-country/ (last visited July 22, 2024)
Number of dad influencers on Instagram in Southeast Asia in 2022, by country (in 1,000s) [Graph], Affable.ai, June 13, 2023. [Online]. Available: https://www.statista.com/statistics/1394466/sea-number-of-dad-influencers-on-instagram-by-country/