As of January 2024, around 25 percent of public relations (PR) firms surveyed worldwide selected environment, social, and governance (ESG) as the biggest opportunity for their industry that year. Corporate reputation followed, mentioned by 23 percent. According to the same study, technology was the industry with the most growth opportunities for PR firms in 2024.
Biggest opportunities for public relations (PR) firms worldwide as of January 2024
among IPRN members in Argentina, Brazil, Chile, Colombia, Czechia, Denmark, France, Germany, India, Italy, Japan, Luxembourg, the Netherlands, Poland, Portugal, Puerto Rico, Spain, Sweden, the United Kingdom, and the United States
Supplementary notes
* Statista calculated the figure based on the source's data,
The source does not specify the number of respondents or the type of the survey.
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Statista. (April 4, 2024). Biggest opportunities for public relations (PR) firms worldwide as of January 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1394401/top-priorities-pr-firms-worldwide/
Statista. "Biggest opportunities for public relations (PR) firms worldwide as of January 2024." Chart. April 4, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1394401/top-priorities-pr-firms-worldwide/
Statista. (2024). Biggest opportunities for public relations (PR) firms worldwide as of January 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1394401/top-priorities-pr-firms-worldwide/
Statista. "Biggest Opportunities for Public Relations (Pr) Firms Worldwide as of January 2024." Statista, Statista Inc., 4 Apr 2024, https://www.statista.com/statistics/1394401/top-priorities-pr-firms-worldwide/
Statista, Biggest opportunities for public relations (PR) firms worldwide as of January 2024 Statista, https://www.statista.com/statistics/1394401/top-priorities-pr-firms-worldwide/ (last visited December 30, 2024)
Biggest opportunities for public relations (PR) firms worldwide as of January 2024 [Graph], Statista, April 4, 2024. [Online]. Available: https://www.statista.com/statistics/1394401/top-priorities-pr-firms-worldwide/
