A global survey concluded in early 2024 asked public relations (PR) firms what would be the biggest challenges for their industry that year. Three answers tied for the first place, each selected by 23 percent of respondents: Implementation of new disciplines and/or technologies, retention and attraction of talent, and client confidence to invest due to an uncertain economic outlook. According to the same study, the environment, social, and governance (ESG) trend was among the biggest opportunities for PR firms worldwide that year.
Leading challenges to the public relations (PR) industry according to PR firms worldwide as of January 2024
among IPRN members in Argentina, Brazil, Chile, Colombia, Czechia, Denmark, France, Germany, India, Italy, Japan, Luxembourg, the Netherlands, Poland, Portugal, Puerto Rico, Spain, Sweden, the United Kingdom, and the United States
Supplementary notes
The source does not specify the number of respondents or the type of the survey.
The source does not provide any information regarding missing percentage points to 100.
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IPRN. (February 23, 2024). Leading challenges to the public relations (PR) industry according to PR firms worldwide as of January 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1394391/top-challenges-pr-firms-worldwide/
IPRN. "Leading challenges to the public relations (PR) industry according to PR firms worldwide as of January 2024." Chart. February 23, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1394391/top-challenges-pr-firms-worldwide/
IPRN. (2024). Leading challenges to the public relations (PR) industry according to PR firms worldwide as of January 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1394391/top-challenges-pr-firms-worldwide/
IPRN. "Leading Challenges to The Public Relations (Pr) Industry According to Pr Firms Worldwide as of January 2024." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1394391/top-challenges-pr-firms-worldwide/
IPRN, Leading challenges to the public relations (PR) industry according to PR firms worldwide as of January 2024 Statista, https://www.statista.com/statistics/1394391/top-challenges-pr-firms-worldwide/ (last visited December 30, 2024)
Leading challenges to the public relations (PR) industry according to PR firms worldwide as of January 2024 [Graph], IPRN, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1394391/top-challenges-pr-firms-worldwide/
