A global survey concluded in early 2024 asked public relations (PR) firms in which areas they expected to invest that year. Staff training and retention and employee engagement ranked first, cited by 19 percent of respondents. Around 17 percent selected measurement and analytics. Conversely, according to the same study, talent retention and attraction ranked among the leading challenges to PR firms worldwide that year.
Leading areas in which public relations (PR) firms expected to invest worldwide as of January 2024
among IPRN members in Argentina, Brazil, Chile, Colombia, Czechia, Denmark, France, Germany, India, Italy, Japan, Luxembourg, the Netherlands, Poland, Portugal, Puerto Rico, Spain, Sweden, the United Kingdom, and the United States
Supplementary notes
The source does not specify the number of respondents or the type of the survey.
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IPRN. (February 23, 2024). Leading areas in which public relations (PR) firms expected to invest worldwide as of January 2024 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1394387/areas-investments-pr-firms-worldwide/
IPRN. "Leading areas in which public relations (PR) firms expected to invest worldwide as of January 2024." Chart. February 23, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1394387/areas-investments-pr-firms-worldwide/
IPRN. (2024). Leading areas in which public relations (PR) firms expected to invest worldwide as of January 2024. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1394387/areas-investments-pr-firms-worldwide/
IPRN. "Leading Areas in Which Public Relations (Pr) Firms Expected to Invest Worldwide as of January 2024." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1394387/areas-investments-pr-firms-worldwide/
IPRN, Leading areas in which public relations (PR) firms expected to invest worldwide as of January 2024 Statista, https://www.statista.com/statistics/1394387/areas-investments-pr-firms-worldwide/ (last visited December 03, 2024)
Leading areas in which public relations (PR) firms expected to invest worldwide as of January 2024 [Graph], IPRN, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1394387/areas-investments-pr-firms-worldwide/
