During an early 2022 survey carried out among consumers in Sweden, 71 percent of responding men and 76 percent of responding women born in the 2000s stated they followed influencers, YouTubers, or streamers. Influencer marketing spending stood at 1.46 billion Swedish kronor in the country in 2022.
Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by age and gender
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Internetstiftelsen. (October 7, 2022). Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by age and gender [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1394382/follow-influencers-age-sweden/
Internetstiftelsen. "Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by age and gender." Chart. October 7, 2022. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1394382/follow-influencers-age-sweden/
Internetstiftelsen. (2022). Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by age and gender. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1394382/follow-influencers-age-sweden/
Internetstiftelsen. "Share of Internet Users Who Followed Influencers, Youtubers, or Streamers in Sweden as of February 2022, by Age and Gender." Statista, Statista Inc., 7 Oct 2022, https://www.statista.com/statistics/1394382/follow-influencers-age-sweden/
Internetstiftelsen, Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by age and gender Statista, https://www.statista.com/statistics/1394382/follow-influencers-age-sweden/ (last visited January 05, 2025)
Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by age and gender [Graph], Internetstiftelsen, October 7, 2022. [Online]. Available: https://www.statista.com/statistics/1394382/follow-influencers-age-sweden/
