Share of children who follow influencers in Sweden 2021-2022

Published by Statista Research Department, Feb 23, 2024
During an 2022 survey carried out among consumers aged eight to 19 in Sweden, 65 percent of respondents stated they followed influencers, YouTubers, or streamers. A year earlier, the share stood at 72 percent. Influencer marketing spending stood at 1.46 billion Swedish kronor in the country in 2022.

Share of children internet users who followed influencers, YouTubers, or streamers in Sweden in 2021 and 2022

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Release date

October 2022

Region

Sweden

Survey time period

January and February 2022

Number of respondents

720 respondents

Age group

8-19 years

Method of interview

Online panel

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Market overview

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Platforms

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Influencer insights

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Topics

Influencer marketing in SwedenInfluencer marketing in EuropeAdvertising in the NordicsInfluencer marketing in FranceInfluencer marketing in Italy
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