A global survey concluded in early 2024 asked public relations (PR) firms which services had the most growth opportunities that year. Strategic communication and PR consultancy ranked first, mentioned by 22 percent of respondents. Approximately 20 percent selected issues and crisis management, while 16 percent cited social media and digital communications. According to the same study, staff training and retention were among the areas in which PR firms most expected to invest in 2024.
Leading services with growth opportunities according to public relations (PR) firms worldwide as of January 2024
among IPRN members in Argentina, Brazil, Chile, Colombia, Czechia, Denmark, France, Germany, India, Italy, Japan, Luxembourg, the Netherlands, Poland, Portugal, Puerto Rico, Spain, Sweden, the United Kingdom, and the United States
Supplementary notes
The source does not specify the number of respondents or the type of the survey.
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IPRN. (February 23, 2024). Leading services with growth opportunities according to public relations (PR) firms worldwide as of January 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1394377/top-services-opportunities-pr-firms-worldwide/
IPRN. "Leading services with growth opportunities according to public relations (PR) firms worldwide as of January 2024." Chart. February 23, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1394377/top-services-opportunities-pr-firms-worldwide/
IPRN. (2024). Leading services with growth opportunities according to public relations (PR) firms worldwide as of January 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1394377/top-services-opportunities-pr-firms-worldwide/
IPRN. "Leading Services with Growth Opportunities According to Public Relations (Pr) Firms Worldwide as of January 2024." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1394377/top-services-opportunities-pr-firms-worldwide/
IPRN, Leading services with growth opportunities according to public relations (PR) firms worldwide as of January 2024 Statista, https://www.statista.com/statistics/1394377/top-services-opportunities-pr-firms-worldwide/ (last visited December 21, 2024)
Leading services with growth opportunities according to public relations (PR) firms worldwide as of January 2024 [Graph], IPRN, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1394377/top-services-opportunities-pr-firms-worldwide/
