During an early 2022 survey carried out among consumers aged eight or older in Sweden, 31 percent of responding men and 35 percent of responding women stated they followed influencers, YouTubers, or streamers. Influencer marketing spending stood at 1.46 billion Swedish kronor in the country in 2022.
Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by gender
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Internetstiftelsen. (October 7, 2022). Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1394376/follow-influencers-gender-sweden/
Internetstiftelsen. "Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by gender." Chart. October 7, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1394376/follow-influencers-gender-sweden/
Internetstiftelsen. (2022). Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1394376/follow-influencers-gender-sweden/
Internetstiftelsen. "Share of Internet Users Who Followed Influencers, Youtubers, or Streamers in Sweden as of February 2022, by Gender." Statista, Statista Inc., 7 Oct 2022, https://www.statista.com/statistics/1394376/follow-influencers-gender-sweden/
Internetstiftelsen, Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by gender Statista, https://www.statista.com/statistics/1394376/follow-influencers-gender-sweden/ (last visited December 22, 2024)
Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by gender [Graph], Internetstiftelsen, October 7, 2022. [Online]. Available: https://www.statista.com/statistics/1394376/follow-influencers-gender-sweden/
