During a 2023 survey, 33 percent of responding consumers from the United Kingdom (UK) stated that they believed that over half of all advertisements on websites or social media sites were generated by AI (artificial intelligence); 31 percent were not confident in their ability to recognise and avoid malvertising threats.
Consumer perception of malvertising in the United Kingdom (UK) as of June 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Menlo Security. (June 15, 2023). Consumer perception of malvertising in the United Kingdom (UK) as of June 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1394370/perception-malvertising-uk/
Menlo Security. "Consumer perception of malvertising in the United Kingdom (UK) as of June 2023." Chart. June 15, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1394370/perception-malvertising-uk/
Menlo Security. (2023). Consumer perception of malvertising in the United Kingdom (UK) as of June 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1394370/perception-malvertising-uk/
Menlo Security. "Consumer Perception of Malvertising in The United Kingdom (Uk) as of June 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1394370/perception-malvertising-uk/
Menlo Security, Consumer perception of malvertising in the United Kingdom (UK) as of June 2023 Statista, https://www.statista.com/statistics/1394370/perception-malvertising-uk/ (last visited October 31, 2024)
Consumer perception of malvertising in the United Kingdom (UK) as of June 2023 [Graph], Menlo Security, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1394370/perception-malvertising-uk/
