During a 2023 survey, 28 percent of responding consumers from the United Kingdom (UK) stated that they trusted Amazon not to serve malvertising (online ads that spread malicious software). Half of that number trusted Twitter in this context.
Level of trust among consumers that selected digital advertising platforms did not serve malvertising in the United Kingdom as of June 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Menlo Security. (June 15, 2023). Level of trust among consumers that selected digital advertising platforms did not serve malvertising in the United Kingdom as of June 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1394360/trust-digital-advertising-malvertising-uk/
Menlo Security. "Level of trust among consumers that selected digital advertising platforms did not serve malvertising in the United Kingdom as of June 2023." Chart. June 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1394360/trust-digital-advertising-malvertising-uk/
Menlo Security. (2023). Level of trust among consumers that selected digital advertising platforms did not serve malvertising in the United Kingdom as of June 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1394360/trust-digital-advertising-malvertising-uk/
Menlo Security. "Level of Trust among Consumers That Selected Digital Advertising Platforms Did Not Serve Malvertising in The United Kingdom as of June 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1394360/trust-digital-advertising-malvertising-uk/
Menlo Security, Level of trust among consumers that selected digital advertising platforms did not serve malvertising in the United Kingdom as of June 2023 Statista, https://www.statista.com/statistics/1394360/trust-digital-advertising-malvertising-uk/ (last visited August 24, 2024)
Level of trust among consumers that selected digital advertising platforms did not serve malvertising in the United Kingdom as of June 2023 [Graph], Menlo Security, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1394360/trust-digital-advertising-malvertising-uk/