During an early 2023 survey carried out among brand marketers in the United Kingdom (UK), 53 percent of respondents said that they would move parts of their marketing technology (MarTech) stack to composable software solutions due to cost efficiencies.
Reasons for moving marketing technology (MarTech) stack to composable software solutions according to brand marketers in the United Kingdom (UK) as of March 2023
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Sitecore. (April 15, 2023). Reasons for moving marketing technology (MarTech) stack to composable software solutions according to brand marketers in the United Kingdom (UK) as of March 2023 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1394324/reason-move-marketing-tech-stack-composable-software-uk/
Sitecore. "Reasons for moving marketing technology (MarTech) stack to composable software solutions according to brand marketers in the United Kingdom (UK) as of March 2023." Chart. April 15, 2023. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1394324/reason-move-marketing-tech-stack-composable-software-uk/
Sitecore. (2023). Reasons for moving marketing technology (MarTech) stack to composable software solutions according to brand marketers in the United Kingdom (UK) as of March 2023. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1394324/reason-move-marketing-tech-stack-composable-software-uk/
Sitecore. "Reasons for Moving Marketing Technology (Martech) Stack to Composable Software Solutions According to Brand Marketers in The United Kingdom (Uk) as of March 2023." Statista, Statista Inc., 15 Apr 2023, https://www.statista.com/statistics/1394324/reason-move-marketing-tech-stack-composable-software-uk/
Sitecore, Reasons for moving marketing technology (MarTech) stack to composable software solutions according to brand marketers in the United Kingdom (UK) as of March 2023 Statista, https://www.statista.com/statistics/1394324/reason-move-marketing-tech-stack-composable-software-uk/ (last visited December 24, 2024)
Reasons for moving marketing technology (MarTech) stack to composable software solutions according to brand marketers in the United Kingdom (UK) as of March 2023 [Graph], Sitecore, April 15, 2023. [Online]. Available: https://www.statista.com/statistics/1394324/reason-move-marketing-tech-stack-composable-software-uk/
