During an early 2023 survey carried out among brand marketers in the United Kingdom (UK), 53 percent of respondents said that they would move parts of their marketing technology (MarTech) stack to composable software solutions due to cost efficiencies.
Reasons for moving marketing technology (MarTech) stack to composable software solutions according to brand marketers in the United Kingdom (UK) as of March 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sitecore. (April 15, 2023). Reasons for moving marketing technology (MarTech) stack to composable software solutions according to brand marketers in the United Kingdom (UK) as of March 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1394324/reason-move-marketing-tech-stack-composable-software-uk/
Sitecore. "Reasons for moving marketing technology (MarTech) stack to composable software solutions according to brand marketers in the United Kingdom (UK) as of March 2023." Chart. April 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1394324/reason-move-marketing-tech-stack-composable-software-uk/
Sitecore. (2023). Reasons for moving marketing technology (MarTech) stack to composable software solutions according to brand marketers in the United Kingdom (UK) as of March 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1394324/reason-move-marketing-tech-stack-composable-software-uk/
Sitecore. "Reasons for Moving Marketing Technology (Martech) Stack to Composable Software Solutions According to Brand Marketers in The United Kingdom (Uk) as of March 2023." Statista, Statista Inc., 15 Apr 2023, https://www.statista.com/statistics/1394324/reason-move-marketing-tech-stack-composable-software-uk/
Sitecore, Reasons for moving marketing technology (MarTech) stack to composable software solutions according to brand marketers in the United Kingdom (UK) as of March 2023 Statista, https://www.statista.com/statistics/1394324/reason-move-marketing-tech-stack-composable-software-uk/ (last visited July 22, 2024)
Reasons for moving marketing technology (MarTech) stack to composable software solutions according to brand marketers in the United Kingdom (UK) as of March 2023 [Graph], Sitecore, April 15, 2023. [Online]. Available: https://www.statista.com/statistics/1394324/reason-move-marketing-tech-stack-composable-software-uk/