During an fall 2023 survey carried out by Capgemini among executives with marketing experience in the United Kingdom (UK), 36 percent of respondents stated they were using generative AI (gen AI) across multiple or few initiatives. Another 24 percent said they were testing or experimenting with gen AI.
Take-up of generative AI in marketing according to marketing executives in the United Kingdom (UK) as of October 2023
* The survey was carried out among 1,800 CMOs and business leaders (director-level and above) from 14 countries. A separate number of respondents from the United Kingdom was not provided.
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Capgemini. (December 7, 2023). Take-up of generative AI in marketing according to marketing executives in the United Kingdom (UK) as of October 2023 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1394291/use-ai-marketing-uk/
Capgemini. "Take-up of generative AI in marketing according to marketing executives in the United Kingdom (UK) as of October 2023." Chart. December 7, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1394291/use-ai-marketing-uk/
Capgemini. (2023). Take-up of generative AI in marketing according to marketing executives in the United Kingdom (UK) as of October 2023. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1394291/use-ai-marketing-uk/
Capgemini. "Take-up of Generative Ai in Marketing According to Marketing Executives in The United Kingdom (Uk) as of October 2023." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1394291/use-ai-marketing-uk/
Capgemini, Take-up of generative AI in marketing according to marketing executives in the United Kingdom (UK) as of October 2023 Statista, https://www.statista.com/statistics/1394291/use-ai-marketing-uk/ (last visited December 31, 2024)
Take-up of generative AI in marketing according to marketing executives in the United Kingdom (UK) as of October 2023 [Graph], Capgemini, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1394291/use-ai-marketing-uk/
