Italy: Digital Health market revenue by segment 2019-2029

Over the last two observations, the revenue is forecast to significantly increase in all segments. Especially notable is the remarkably robust growth observed in the Online Pharmacy segment as we approach the end of the forecast period. This value, reaching 210.3 million euro, stands out significantly compared to the average changes, which are estimated at 61.325 million euro.

The Statista Market Insights cover a broad range of additional markets.

Revenue of the Digital Health industry in Italy between 2019 and 2029, by segment (in million euros)

Characteristic	Online Pharmacy	Fitness Trackers	Health & wellness coaching	Online Doctor Consultations
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers, and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues, B2B and C2C revenues are not covered.

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