In the first quarter of 2023, around 58 percent of surveyed French female consumers made clothing or shoe purchases through online platforms, whereas slightly over half of the male respondents did so. Male shoppers predominantly favored physical stores, with 52 percent of male-identified respondents reporting in-person shopping.
Share of shoppers buying clothing and shoes online and in physical stores in France in 1st quarter 2023, by gender
* A total of 17,218 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (June 20, 2023). Share of shoppers buying clothing and shoes online and in physical stores in France in 1st quarter 2023, by gender [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1394239/online-fashion-shoppers-by-gender-france/
Klarna. "Share of shoppers buying clothing and shoes online and in physical stores in France in 1st quarter 2023, by gender." Chart. June 20, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1394239/online-fashion-shoppers-by-gender-france/
Klarna. (2023). Share of shoppers buying clothing and shoes online and in physical stores in France in 1st quarter 2023, by gender. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1394239/online-fashion-shoppers-by-gender-france/
Klarna. "Share of Shoppers Buying Clothing and Shoes Online and in Physical Stores in France in 1st Quarter 2023, by Gender." Statista, Statista Inc., 20 Jun 2023, https://www.statista.com/statistics/1394239/online-fashion-shoppers-by-gender-france/
Klarna, Share of shoppers buying clothing and shoes online and in physical stores in France in 1st quarter 2023, by gender Statista, https://www.statista.com/statistics/1394239/online-fashion-shoppers-by-gender-france/ (last visited December 21, 2024)
Share of shoppers buying clothing and shoes online and in physical stores in France in 1st quarter 2023, by gender [Graph], Klarna, June 20, 2023. [Online]. Available: https://www.statista.com/statistics/1394239/online-fashion-shoppers-by-gender-france/
