Top product types purchased due to influencers APAC 2023, by country

Published by Leander von Kameke, Jun 23, 2023
According to a survey conducted by Rakuten Insight in May 2023, 64 percent of Indian respondents purchased clothing items because they were endorsed by an influencer before.

Leading product types purchased due to influencer marketing in the Asia-Pacific region as of May 2023, by country or territory

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Release date

June 2023

Region

Asia, APAC

Survey time period

May 11 to 31, 2023

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What type of product have you purchased because it was endorsed by an influencer?" Multiple responses were accepted.

Number of respondents:
China: n= 6,033
Hong Kong: n= 1,323
Indonesia: n= 5,699
India: n= 14,739
South Korea: n= 1,784
Malaysia: n= 5,512
Philippines: n= 6,658
Singapore: n= 2,258
Thailand: n= 14,266
Taiwan: n= 5,554
Vietnam: n= 1,888

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Overview

4

Leading markets

4

Social media platforms

4

Influencers

4

Audience

3

Consumer behavior and preferences

5

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Topics

Influencer marketing in AsiaInfluencer marketing in IndiaSocial commerce in ChinaInfluencer marketing in IndonesiaInfluencer marketing in Japan
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