Top influencer types prompting purchase decisions APAC 2023, by country

Published by Statista Research Department, Sep 18, 2024
According to a survey conducted by Rakuten Insight in May 2023, influencers primarily known for their internet presence were the ones prompting purchase decisions for 65 percent of the respondents. In contrast, 17 percent of the respondents in China had purchased a product endorsed by a pet influencer before.

Leading influencer types prompting product purchase decisions in the Asia-Pacific region as of May 2023, by country or territory

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Release date

June 2023

Region

Asia, APAC

Survey time period

May 11 to 31, 2023

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What type of influencer endorsed the product that you purchased?" Multiple responses were accepted.

* For the Chinese survey, YouTube and Instagram influencers were not an option as neither platform is available in the country.

Number of respondents:
China: n= 6,033
Hong Kong: n= 1,323
Indonesia: n= 5,699
India: n= 14,739
South Korea: n= 1,784
Malaysia: n= 5,512
Philippines: n= 6,658
Singapore: n= 2,258
Thailand: n= 14,266
Taiwan: n= 5,554
Vietnam: n= 1,888

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Overview

4

Leading markets

4

Social media platforms

4

Influencers

4

Audience

3

Consumer behavior and preferences

5

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Topics

Influencer marketing in AsiaInfluencer marketing in IndiaSocial commerce in ChinaInfluencer marketing in IndonesiaInfluencer marketing in Japan
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