According to a survey conducted by Rakuten Insight in May 2023, influencers primarily known for their internet presence were the ones prompting purchase decisions for 65 percent of the respondents. In contrast, 17 percent of the respondents in China had purchased a product endorsed by a pet influencer before.
Leading influencer types prompting product purchase decisions in the Asia-Pacific region as of May 2023, by country or territory
Characteristic
China
Hong Kong
Indonesia
India
South Korea
Malaysia
Philippines
Singapore
Thailand
Taiwan
Vietnam
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Rakuten Insight. (June 12, 2023). Leading influencer types prompting product purchase decisions in the Asia-Pacific region as of May 2023, by country or territory [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1394110/apac-top-influencer-types-prompting-product-purchases-by-country/
Rakuten Insight. "Leading influencer types prompting product purchase decisions in the Asia-Pacific region as of May 2023, by country or territory." Chart. June 12, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1394110/apac-top-influencer-types-prompting-product-purchases-by-country/
Rakuten Insight. (2023). Leading influencer types prompting product purchase decisions in the Asia-Pacific region as of May 2023, by country or territory. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1394110/apac-top-influencer-types-prompting-product-purchases-by-country/
Rakuten Insight. "Leading Influencer Types Prompting Product Purchase Decisions in The Asia-pacific Region as of May 2023, by Country or Territory." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1394110/apac-top-influencer-types-prompting-product-purchases-by-country/
Rakuten Insight, Leading influencer types prompting product purchase decisions in the Asia-Pacific region as of May 2023, by country or territory Statista, https://www.statista.com/statistics/1394110/apac-top-influencer-types-prompting-product-purchases-by-country/ (last visited July 22, 2024)
Leading influencer types prompting product purchase decisions in the Asia-Pacific region as of May 2023, by country or territory [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1394110/apac-top-influencer-types-prompting-product-purchases-by-country/