According to a survey conducted by Rakuten Insight in May 2023, 89 percent of female respondents in China stated to have previously bought a product because it was endorsed by an influencer. Across all surveyed markets in the Asia-Pacific region, female respondents were more likely than male respondents to have purchased influencer-endorsed products.
Share of people who have purchased a product endorsed by an influencer in the Asia-Pacific region as of May 2023, by country or territory and gender
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Rakuten Insight. (June 12, 2023). Share of people who have purchased a product endorsed by an influencer in the Asia-Pacific region as of May 2023, by country or territory and gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1394098/apac-influencers-impact-on-purchasing-by-country-and-gender/
Rakuten Insight. "Share of people who have purchased a product endorsed by an influencer in the Asia-Pacific region as of May 2023, by country or territory and gender." Chart. June 12, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1394098/apac-influencers-impact-on-purchasing-by-country-and-gender/
Rakuten Insight. (2023). Share of people who have purchased a product endorsed by an influencer in the Asia-Pacific region as of May 2023, by country or territory and gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1394098/apac-influencers-impact-on-purchasing-by-country-and-gender/
Rakuten Insight. "Share of People Who Have Purchased a Product Endorsed by An Influencer in The Asia-pacific Region as of May 2023, by Country or Territory and Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1394098/apac-influencers-impact-on-purchasing-by-country-and-gender/
Rakuten Insight, Share of people who have purchased a product endorsed by an influencer in the Asia-Pacific region as of May 2023, by country or territory and gender Statista, https://www.statista.com/statistics/1394098/apac-influencers-impact-on-purchasing-by-country-and-gender/ (last visited November 21, 2024)
Share of people who have purchased a product endorsed by an influencer in the Asia-Pacific region as of May 2023, by country or territory and gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1394098/apac-influencers-impact-on-purchasing-by-country-and-gender/
