According to a survey conducted by Rakuten Insight in May 2023, 89 percent of female respondents in China stated to have previously bought a product because it was endorsed by an influencer. Across all surveyed markets in the Asia-Pacific region, female respondents were more likely than male respondents to have purchased influencer-endorsed products.
Share of people who have purchased a product endorsed by an influencer in the Asia-Pacific region as of May 2023, by country or territory and gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Share of people who have purchased a product endorsed by an influencer in the Asia-Pacific region as of May 2023, by country or territory and gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1394098/apac-influencers-impact-on-purchasing-by-country-and-gender/
Rakuten Insight. "Share of people who have purchased a product endorsed by an influencer in the Asia-Pacific region as of May 2023, by country or territory and gender." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1394098/apac-influencers-impact-on-purchasing-by-country-and-gender/
Rakuten Insight. (2023). Share of people who have purchased a product endorsed by an influencer in the Asia-Pacific region as of May 2023, by country or territory and gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1394098/apac-influencers-impact-on-purchasing-by-country-and-gender/
Rakuten Insight. "Share of People Who Have Purchased a Product Endorsed by An Influencer in The Asia-pacific Region as of May 2023, by Country or Territory and Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1394098/apac-influencers-impact-on-purchasing-by-country-and-gender/
Rakuten Insight, Share of people who have purchased a product endorsed by an influencer in the Asia-Pacific region as of May 2023, by country or territory and gender Statista, https://www.statista.com/statistics/1394098/apac-influencers-impact-on-purchasing-by-country-and-gender/ (last visited December 22, 2024)
Share of people who have purchased a product endorsed by an influencer in the Asia-Pacific region as of May 2023, by country or territory and gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1394098/apac-influencers-impact-on-purchasing-by-country-and-gender/
