Global Android users opting out of personalized ads 2023

Published by Laura Ceci, Jun 20, 2023
In January 2023, only 9.2 million Android devices opted out of personalized advertising. After examining over five billion mobile events such as ad impressions, clicks, and app installs, only 0.18 percent of the examined Android devices opted out of personalized advertising in the examined month.

Android users opting out of personalized advertising worldwide in January 2023

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Release date

January 2023

Region

Worldwide

Survey time period

January 2023

Special properties

ad impressions, clickes, app installs

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Topics

Google Play StoreMobile app usageGoogleAndroidApp stores
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