During an early 2022 survey carried out among consumers aged eight or older in Sweden, 33 percent of respondents stated they followed influencers, YouTubers, or streamers. Influencer marketing spending stood at 1.46 billion Swedish kronor in the country in 2022.
Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022
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Statista. (October 7, 2022). Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1394058/follow-influencers-sweden/
Statista. "Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022." Chart. October 7, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1394058/follow-influencers-sweden/
Statista. (2022). Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1394058/follow-influencers-sweden/
Statista. "Share of Internet Users Who Followed Influencers, Youtubers, or Streamers in Sweden as of February 2022." Statista, Statista Inc., 7 Oct 2022, https://www.statista.com/statistics/1394058/follow-influencers-sweden/
Statista, Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022 Statista, https://www.statista.com/statistics/1394058/follow-influencers-sweden/ (last visited November 21, 2024)
Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022 [Graph], Statista, October 7, 2022. [Online]. Available: https://www.statista.com/statistics/1394058/follow-influencers-sweden/
