During an early 2022 survey carried out among consumers aged eight or older in Sweden, 33 percent of respondents stated they followed influencers, YouTubers, or streamers. Influencer marketing spending stood at 1.46 billion Swedish kronor in the country in 2022.
Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (October 7, 2022). Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1394058/follow-influencers-sweden/
Statista. "Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022." Chart. October 7, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1394058/follow-influencers-sweden/
Statista. (2022). Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1394058/follow-influencers-sweden/
Statista. "Share of Internet Users Who Followed Influencers, Youtubers, or Streamers in Sweden as of February 2022." Statista, Statista Inc., 7 Oct 2022, https://www.statista.com/statistics/1394058/follow-influencers-sweden/
Statista, Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022 Statista, https://www.statista.com/statistics/1394058/follow-influencers-sweden/ (last visited December 22, 2024)
Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022 [Graph], Statista, October 7, 2022. [Online]. Available: https://www.statista.com/statistics/1394058/follow-influencers-sweden/
