According to a survey conducted by Rakuten Insight in May 2023, China had the highest share of respondents in the Asia-Pacific region following at least one influencer on social media. Across all surveyed countries, the share of women following influencers was higher than among male respondents.
Share of people who follow influencers on social media in the Asia-Pacific region as of May 2023, by country or territory and gender
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Rakuten Insight. (June 12, 2023). Share of people who follow influencers on social media in the Asia-Pacific region as of May 2023, by country or territory and gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1394018/apac-share-of-people-who-follow-influencers-by-country-and-gender/
Rakuten Insight. "Share of people who follow influencers on social media in the Asia-Pacific region as of May 2023, by country or territory and gender." Chart. June 12, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1394018/apac-share-of-people-who-follow-influencers-by-country-and-gender/
Rakuten Insight. (2023). Share of people who follow influencers on social media in the Asia-Pacific region as of May 2023, by country or territory and gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1394018/apac-share-of-people-who-follow-influencers-by-country-and-gender/
Rakuten Insight. "Share of People Who Follow Influencers on Social Media in The Asia-pacific Region as of May 2023, by Country or Territory and Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1394018/apac-share-of-people-who-follow-influencers-by-country-and-gender/
Rakuten Insight, Share of people who follow influencers on social media in the Asia-Pacific region as of May 2023, by country or territory and gender Statista, https://www.statista.com/statistics/1394018/apac-share-of-people-who-follow-influencers-by-country-and-gender/ (last visited December 23, 2024)
Share of people who follow influencers on social media in the Asia-Pacific region as of May 2023, by country or territory and gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1394018/apac-share-of-people-who-follow-influencers-by-country-and-gender/
