A survey conducted in the United States in 2022 revealed that the most common reason for consumers to buy dairy products is because they love the taste. Over 40 percent fewer consumers purchase dairy because it is good for health or has good nutritional value.
Top reasons for consumers to purchase dairy products in the U.S. in 2022
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McKinsey & Company. (March 21, 2023). Top reasons for consumers to purchase dairy products in the U.S. in 2022 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1393966/top-reasons-for-us-consumers-to-buy-dairy-products/
McKinsey & Company. "Top reasons for consumers to purchase dairy products in the U.S. in 2022." Chart. March 21, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1393966/top-reasons-for-us-consumers-to-buy-dairy-products/
McKinsey & Company. (2023). Top reasons for consumers to purchase dairy products in the U.S. in 2022. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1393966/top-reasons-for-us-consumers-to-buy-dairy-products/
McKinsey & Company. "Top Reasons for Consumers to Purchase Dairy Products in The U.S. in 2022." Statista, Statista Inc., 21 Mar 2023, https://www.statista.com/statistics/1393966/top-reasons-for-us-consumers-to-buy-dairy-products/
McKinsey & Company, Top reasons for consumers to purchase dairy products in the U.S. in 2022 Statista, https://www.statista.com/statistics/1393966/top-reasons-for-us-consumers-to-buy-dairy-products/ (last visited December 03, 2024)
Top reasons for consumers to purchase dairy products in the U.S. in 2022 [Graph], McKinsey & Company, March 21, 2023. [Online]. Available: https://www.statista.com/statistics/1393966/top-reasons-for-us-consumers-to-buy-dairy-products/
