During a survey carried out among marketing, sales, and business managers and CEOs of largest advertisers as well as project managers in advertising and media agencies in Sweden in winter 2022/23, heads of marketing named building brand awareness and supporting sales as the leading tasks of marketing departments. Among other tasks mentioned were building and maintaining relationships, building conceivability, as well as contributing to the company's strategic goals.
Most important tasks of marketing departments at companies in Sweden as of winter 2022/23
Characteristic
Head of marketing
CEO or deputy
Head of sales or head of other business area
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among marketing, sales, and business managers and CEOs of largest advertisers as well as project managers in advertising and media agencies with revenues over 500 million SEK
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Sveriges Annonsörer. (May 30, 2023). Most important tasks of marketing departments at companies in Sweden as of winter 2022/23 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1393946/tasks-marketing-departments-sweden/
Sveriges Annonsörer. "Most important tasks of marketing departments at companies in Sweden as of winter 2022/23." Chart. May 30, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1393946/tasks-marketing-departments-sweden/
Sveriges Annonsörer. (2023). Most important tasks of marketing departments at companies in Sweden as of winter 2022/23. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1393946/tasks-marketing-departments-sweden/
Sveriges Annonsörer. "Most Important Tasks of Marketing Departments at Companies in Sweden as of Winter 2022/23." Statista, Statista Inc., 30 May 2023, https://www.statista.com/statistics/1393946/tasks-marketing-departments-sweden/
Sveriges Annonsörer, Most important tasks of marketing departments at companies in Sweden as of winter 2022/23 Statista, https://www.statista.com/statistics/1393946/tasks-marketing-departments-sweden/ (last visited July 22, 2024)
Most important tasks of marketing departments at companies in Sweden as of winter 2022/23 [Graph], Sveriges Annonsörer, May 30, 2023. [Online]. Available: https://www.statista.com/statistics/1393946/tasks-marketing-departments-sweden/