Based on a survey conducted in May 2022, the majority of Vietnamese across all generations took less interest in listening to podcasts. In particular, 64 percent of baby boomer respondents said they would neither pay for nor likely subscribe to podcast services next year. On the contrary, podcast subscriptions were popular among other generations. A quarter of Gen-X respondents who did not pay for podcasts yet said they would subscribe in the near future.
Podcast subscription status in Vietnam as of May 2022, by generation
Characteristic
Continuers (currently pay for and likely to continue next year)
Potentials (do not pay for, but may consider subscribing next year)
Cancellers (currently pay for, but likely to cancel next year)
Rejecters (do not pay for and unlikely to cancel next year)
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Advertising Vietnam. (May 20, 2022). Podcast subscription status in Vietnam as of May 2022, by generation [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1393915/vietnam-podcast-subscription-status-by-generation/
Advertising Vietnam. "Podcast subscription status in Vietnam as of May 2022, by generation." Chart. May 20, 2022. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1393915/vietnam-podcast-subscription-status-by-generation/
Advertising Vietnam. (2022). Podcast subscription status in Vietnam as of May 2022, by generation. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1393915/vietnam-podcast-subscription-status-by-generation/
Advertising Vietnam. "Podcast Subscription Status in Vietnam as of May 2022, by Generation." Statista, Statista Inc., 20 May 2022, https://www.statista.com/statistics/1393915/vietnam-podcast-subscription-status-by-generation/
Advertising Vietnam, Podcast subscription status in Vietnam as of May 2022, by generation Statista, https://www.statista.com/statistics/1393915/vietnam-podcast-subscription-status-by-generation/ (last visited November 19, 2024)
Podcast subscription status in Vietnam as of May 2022, by generation [Graph], Advertising Vietnam, May 20, 2022. [Online]. Available: https://www.statista.com/statistics/1393915/vietnam-podcast-subscription-status-by-generation/
