According to a survey on luxury goods purchases in January 2023, around 57 percent of respondents from Hong Kong named birthday blessings and gifts their most used perks from luxury brands. Also, around 45 percent of respondents said new items or discount sharing was the benefit that they utilized the most.
Most used customer service perks from luxury brands among consumers in Hong Kong as of January 2023
Original question: Over the past 12 months, which of the following customer service perks have you utilized?
The survey was conducted among respondents who were:
42 percent male and 58 percent female;
Eight percent below 25 years old, 40 percent between 26 and 35 years old, 26 percent between 36 and 45 years old, and 26 percent aged 46 years or above.
36 percent from New Territories, 31 percent from Kowloon, and 33 percent from Hong Kong Island.
The annual average household income among the respondents was 997,360 Hong Kong dollar. One Hong Kong dollar equals 0.13 U.S. dollars and 0.11 euros (as of September 2020).
The average age of the respondents was 38.1 years old.
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Ruder Finn. (March 22, 2023). Most used customer service perks from luxury brands among consumers in Hong Kong as of January 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1393896/hong-kong-most-used-customer-service-perks-of-luxury-brands/
Ruder Finn. "Most used customer service perks from luxury brands among consumers in Hong Kong as of January 2023." Chart. March 22, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1393896/hong-kong-most-used-customer-service-perks-of-luxury-brands/
Ruder Finn. (2023). Most used customer service perks from luxury brands among consumers in Hong Kong as of January 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1393896/hong-kong-most-used-customer-service-perks-of-luxury-brands/
Ruder Finn. "Most Used Customer Service Perks from Luxury Brands among Consumers in Hong Kong as of January 2023." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1393896/hong-kong-most-used-customer-service-perks-of-luxury-brands/
Ruder Finn, Most used customer service perks from luxury brands among consumers in Hong Kong as of January 2023 Statista, https://www.statista.com/statistics/1393896/hong-kong-most-used-customer-service-perks-of-luxury-brands/ (last visited December 22, 2024)
Most used customer service perks from luxury brands among consumers in Hong Kong as of January 2023 [Graph], Ruder Finn, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1393896/hong-kong-most-used-customer-service-perks-of-luxury-brands/
