According to a survey on luxury goods purchases in January 2023, around 41 percent of respondents from mainland China named birthday blessings and gifts their most used perks from luxury brands. Also, around 29 percent of respondents said new items or discount sharing was the benefit that they utilized the most.
Most used customer service perks from luxury brands among consumers in China as of January 2023
Original question: Over the past 12 months, which of the following customer service perks have you utilized?
The average annual household income among the respondents was 1.4 million yuan. One yuan equals 0.14 U.S. dollars and 0.13 euros (as of June 2023).
The average age of the respondents was 37.2 years.
The survey was conducted among 55 percent female and 45 percent male respondents
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Ruder Finn. (March 22, 2023). Most used customer service perks from luxury brands among consumers in China as of January 2023 [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1393890/china-most-used-customer-service-perks-of-luxury-brands/
Ruder Finn. "Most used customer service perks from luxury brands among consumers in China as of January 2023." Chart. March 22, 2023. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1393890/china-most-used-customer-service-perks-of-luxury-brands/
Ruder Finn. (2023). Most used customer service perks from luxury brands among consumers in China as of January 2023. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1393890/china-most-used-customer-service-perks-of-luxury-brands/
Ruder Finn. "Most Used Customer Service Perks from Luxury Brands among Consumers in China as of January 2023." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1393890/china-most-used-customer-service-perks-of-luxury-brands/
Ruder Finn, Most used customer service perks from luxury brands among consumers in China as of January 2023 Statista, https://www.statista.com/statistics/1393890/china-most-used-customer-service-perks-of-luxury-brands/ (last visited January 07, 2025)
Most used customer service perks from luxury brands among consumers in China as of January 2023 [Graph], Ruder Finn, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1393890/china-most-used-customer-service-perks-of-luxury-brands/
