According to a survey on luxury goods purchases in January 2023, around 88 percent of mainland China consumers mentioned that it is important or very important for them to be a part of luxury brands' loyalty programs. Only 12 percent of respondents considered joining the loyalty program unnecessary.
Importance of being a member of loyalty program when buying from luxury brands in China as of January 2023
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Original question: When you purchase luxury products, how important do you think it is to be a member of a loyalty program?
The average annual household income among the respondents was 1.4 million yuan. One yuan equals 0.14 U.S. dollars and 0.13 euros (as of June 2023).
The average age of the respondents was 37.2 years.
The survey was conducted among 55 percent female and 45 percent male respondents
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Ruder Finn. (March 22, 2023). Importance of being a member of loyalty program when buying from luxury brands in China as of January 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1393879/china-attitude-towards-loyalty-program-of-luxury-brands/
Ruder Finn. "Importance of being a member of loyalty program when buying from luxury brands in China as of January 2023." Chart. March 22, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1393879/china-attitude-towards-loyalty-program-of-luxury-brands/
Ruder Finn. (2023). Importance of being a member of loyalty program when buying from luxury brands in China as of January 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1393879/china-attitude-towards-loyalty-program-of-luxury-brands/
Ruder Finn. "Importance of Being a Member of Loyalty Program When Buying from Luxury Brands in China as of January 2023." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1393879/china-attitude-towards-loyalty-program-of-luxury-brands/
Ruder Finn, Importance of being a member of loyalty program when buying from luxury brands in China as of January 2023 Statista, https://www.statista.com/statistics/1393879/china-attitude-towards-loyalty-program-of-luxury-brands/ (last visited July 22, 2024)
Importance of being a member of loyalty program when buying from luxury brands in China as of January 2023 [Graph], Ruder Finn, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1393879/china-attitude-towards-loyalty-program-of-luxury-brands/
