According to a survey on luxury goods purchases in January 2023, around 88 percent of mainland China consumers mentioned that it is important or very important for them to be a part of luxury brands' loyalty programs. Only 12 percent of respondents considered joining the loyalty program unnecessary.
Importance of being a member of loyalty program when buying from luxury brands in China as of January 2023
Original question: When you purchase luxury products, how important do you think it is to be a member of a loyalty program?
The average annual household income among the respondents was 1.4 million yuan. One yuan equals 0.14 U.S. dollars and 0.13 euros (as of June 2023).
The average age of the respondents was 37.2 years.
The survey was conducted among 55 percent female and 45 percent male respondents
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ruder Finn. (March 22, 2023). Importance of being a member of loyalty program when buying from luxury brands in China as of January 2023 [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1393879/china-attitude-towards-loyalty-program-of-luxury-brands/
Ruder Finn. "Importance of being a member of loyalty program when buying from luxury brands in China as of January 2023." Chart. March 22, 2023. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1393879/china-attitude-towards-loyalty-program-of-luxury-brands/
Ruder Finn. (2023). Importance of being a member of loyalty program when buying from luxury brands in China as of January 2023. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1393879/china-attitude-towards-loyalty-program-of-luxury-brands/
Ruder Finn. "Importance of Being a Member of Loyalty Program When Buying from Luxury Brands in China as of January 2023." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1393879/china-attitude-towards-loyalty-program-of-luxury-brands/
Ruder Finn, Importance of being a member of loyalty program when buying from luxury brands in China as of January 2023 Statista, https://www.statista.com/statistics/1393879/china-attitude-towards-loyalty-program-of-luxury-brands/ (last visited January 07, 2025)
Importance of being a member of loyalty program when buying from luxury brands in China as of January 2023 [Graph], Ruder Finn, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1393879/china-attitude-towards-loyalty-program-of-luxury-brands/
