According to the survey on luxury goods purchases as of January 2023, around 42 percent of surveyed luxury goods shoppers from Hong Kong stated that they bought luxury clothing because of celebrities' influences. On the other hand, only two percent of respondents said celebrities influenced their decisions to purchase luxury furniture or home deco items.
Share of consumers who bought luxury goods because of influence of celebrities in Hong Kong as of January 2023, by category
Original question: In the past 12 months, which of the following luxury items have you bought because celebrities have influenced your purchasing decision?
The survey was conducted among respondents who were:
45 percent male and 55 percent female;
33 percent from New Territories, 27 percent from Kowloon, and 40 percent from Hong Kong Island.
The annual average household income among the respondents was 1.19 million Hong Kong dollar. One Hong Kong dollar equals 0.13 U.S. dollars and 0.12 euros (as of June 2023).
The average age of the respondents was 36.8 years old.
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Ruder Finn. (March 22, 2023). Share of consumers who bought luxury goods because of influence of celebrities in Hong Kong as of January 2023, by category [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1393875/hong-kong-celebrities-impact-on-buying-luxury-goods-by-category/
Ruder Finn. "Share of consumers who bought luxury goods because of influence of celebrities in Hong Kong as of January 2023, by category." Chart. March 22, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1393875/hong-kong-celebrities-impact-on-buying-luxury-goods-by-category/
Ruder Finn. (2023). Share of consumers who bought luxury goods because of influence of celebrities in Hong Kong as of January 2023, by category. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1393875/hong-kong-celebrities-impact-on-buying-luxury-goods-by-category/
Ruder Finn. "Share of Consumers Who Bought Luxury Goods Because of Influence of Celebrities in Hong Kong as of January 2023, by Category." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1393875/hong-kong-celebrities-impact-on-buying-luxury-goods-by-category/
Ruder Finn, Share of consumers who bought luxury goods because of influence of celebrities in Hong Kong as of January 2023, by category Statista, https://www.statista.com/statistics/1393875/hong-kong-celebrities-impact-on-buying-luxury-goods-by-category/ (last visited December 03, 2024)
Share of consumers who bought luxury goods because of influence of celebrities in Hong Kong as of January 2023, by category [Graph], Ruder Finn, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1393875/hong-kong-celebrities-impact-on-buying-luxury-goods-by-category/
