According to a survey conducted in May 2022, only 15 percent of baby boomers respondents in Vietnam were paying for music subscription services and would like to continue. However, 33 percent of the surveyed baby boomers showed interest in subscribing to music streaming next year, the highest among all surveyed generations.
Music streaming service subscription status in Vietnam as of May 2022, by generation
Characteristic
Continuers (currently pay for and likely to continue next year)
Potentials (do not pay for, but may consider subscribing next year)
Cancellers (currently pay for, but likely to cancel next year)
Rejecters (do not pay for and unlikely to subscribe next year)
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Advertising Vietnam. (May 20, 2022). Music streaming service subscription status in Vietnam as of May 2022, by generation [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1393872/vietnam-music-subscription-status-by-generation/
Advertising Vietnam. "Music streaming service subscription status in Vietnam as of May 2022, by generation." Chart. May 20, 2022. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1393872/vietnam-music-subscription-status-by-generation/
Advertising Vietnam. (2022). Music streaming service subscription status in Vietnam as of May 2022, by generation. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1393872/vietnam-music-subscription-status-by-generation/
Advertising Vietnam. "Music Streaming Service Subscription Status in Vietnam as of May 2022, by Generation." Statista, Statista Inc., 20 May 2022, https://www.statista.com/statistics/1393872/vietnam-music-subscription-status-by-generation/
Advertising Vietnam, Music streaming service subscription status in Vietnam as of May 2022, by generation Statista, https://www.statista.com/statistics/1393872/vietnam-music-subscription-status-by-generation/ (last visited November 19, 2024)
Music streaming service subscription status in Vietnam as of May 2022, by generation [Graph], Advertising Vietnam, May 20, 2022. [Online]. Available: https://www.statista.com/statistics/1393872/vietnam-music-subscription-status-by-generation/
