According to the survey on luxury goods purchases as of January 2023, around 44 percent of surveyed luxury goods shoppers from mainland China stated that they bought luxury jewelry because of celebrities' influences. On the other hand, only three percent of respondents said celebrities influenced their decisions to purchase luxury automobiles.
Share of consumers who bought luxury goods because of influence of celebrities in China as of January 2023, by category
Original question: In the past 12 months, which of the following luxury items have you bought because celebrities have influenced your purchasing decision?
The average annual household income among the respondents was 1.4 million yuan. One yuan equals 0.14 U.S. dollars and 0.13 euros (as of June 2023).
The average age of the respondents was 37.2 years.
The survey was conducted among 55 percent female and 45 percent male respondents.
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Ruder Finn. (March 22, 2023). Share of consumers who bought luxury goods because of influence of celebrities in China as of January 2023, by category [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1393848/china-celebrities-impact-on-buying-luxury-goods-by-category/
Ruder Finn. "Share of consumers who bought luxury goods because of influence of celebrities in China as of January 2023, by category." Chart. March 22, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1393848/china-celebrities-impact-on-buying-luxury-goods-by-category/
Ruder Finn. (2023). Share of consumers who bought luxury goods because of influence of celebrities in China as of January 2023, by category. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1393848/china-celebrities-impact-on-buying-luxury-goods-by-category/
Ruder Finn. "Share of Consumers Who Bought Luxury Goods Because of Influence of Celebrities in China as of January 2023, by Category." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1393848/china-celebrities-impact-on-buying-luxury-goods-by-category/
Ruder Finn, Share of consumers who bought luxury goods because of influence of celebrities in China as of January 2023, by category Statista, https://www.statista.com/statistics/1393848/china-celebrities-impact-on-buying-luxury-goods-by-category/ (last visited January 08, 2025)
Share of consumers who bought luxury goods because of influence of celebrities in China as of January 2023, by category [Graph], Ruder Finn, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1393848/china-celebrities-impact-on-buying-luxury-goods-by-category/
