In 2022, based on an analysis of around seven billion e-mails sent to customers worldwide, the share of e-mail marketing campaign opens was 19.7 percent during the first hour post-send. The open rates of e-mail campaigns amounted to 51.9 percent during the eighth hour after sending.
E-mail open and click rates worldwide in 2022, by time needed to engage with the campaign post-send
Number of hours post-send
Share of all campaign clicks
Share of all campaign opens
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The data was extracted based on an analysis of almost seven billion e-mails sent throughout 2022 to customers with at least 500 contacts, largely solopreneurs and SMBs.
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GetResponse. (June 14, 2023). E-mail open and click rates worldwide in 2022, by time needed to engage with the campaign post-send [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1393765/email-open-rates-post-send/
GetResponse. "E-mail open and click rates worldwide in 2022, by time needed to engage with the campaign post-send." Chart. June 14, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1393765/email-open-rates-post-send/
GetResponse. (2023). E-mail open and click rates worldwide in 2022, by time needed to engage with the campaign post-send. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1393765/email-open-rates-post-send/
GetResponse. "E-mail Open and Click Rates Worldwide in 2022, by Time Needed to Engage with The Campaign Post-send." Statista, Statista Inc., 14 Jun 2023, https://www.statista.com/statistics/1393765/email-open-rates-post-send/
GetResponse, E-mail open and click rates worldwide in 2022, by time needed to engage with the campaign post-send Statista, https://www.statista.com/statistics/1393765/email-open-rates-post-send/ (last visited July 27, 2024)
E-mail open and click rates worldwide in 2022, by time needed to engage with the campaign post-send [Graph], GetResponse, June 14, 2023. [Online]. Available: https://www.statista.com/statistics/1393765/email-open-rates-post-send/
