In 2023, based on an analysis of around seven billion e-mails sent to customers worldwide, the share of e-mail marketing campaign opens was 21.2 percent during the first hour post-send. The open rates of e-mail campaigns amounted to 68.69 percent in the first eight hours after sending.
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Overview
Usage
Metrics & effectiveness
Marketing personalization and AI
Further related statistics
* For commercial use only
Basic Account
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The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
