E-mail open & click rates based on opening hour post-send worldwide 2023

Published by Statista Research Department, Dec 10, 2024

In 2023, based on an analysis of around seven billion e-mails sent to customers worldwide, the share of e-mail marketing campaign opens was 21.2 percent during the first hour post-send. The open rates of e-mail campaigns amounted to 68.69 percent in the first eight hours after sending.

E-mail open and click rates worldwide in 2023, by time needed to engage with the campaign post-send

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Release date

April 2024

Region

Worldwide

Survey time period

2024

Supplementary notes

The data was extracted based on an analysis of 4.4 billion e-mails sent throughout 2023 to customers.

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