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Interest level in superhero movies in the U.S. 2023, by generation
In a recent survey conducted in the United States, GenZers and millennials reported high interest in watching superhero films, at 43 percent each. GenXers showed a moderate level of interest at 25 percent, while baby boomers demonstrated lower interest at 17 percent. Notably, 38 percent of baby boomers express no interest in superhero films.