According to a 2022 global survey, millennials were the generation that made the highest number of direct purchases on online marketplaces. Over the six months leading up to the study, around 77 percent of millennials bought from marketplaces. Gen Z online shoppers secured the second position, with 76 percent of them opting to order goods directly from this channel.
Share of primarily online shoppers who ordered directly from online marketplaces worldwide in 2022, by generational cohort
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Share of respondents
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Capgemini. (January 5, 2023). Share of primarily online shoppers who ordered directly from online marketplaces worldwide in 2022, by generational cohort [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1393757/global-marketplace-online-shoppers-by-age/
Capgemini. "Share of primarily online shoppers who ordered directly from online marketplaces worldwide in 2022, by generational cohort." Chart. January 5, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1393757/global-marketplace-online-shoppers-by-age/
Capgemini. (2023). Share of primarily online shoppers who ordered directly from online marketplaces worldwide in 2022, by generational cohort. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1393757/global-marketplace-online-shoppers-by-age/
Capgemini. "Share of Primarily Online Shoppers Who Ordered Directly from Online Marketplaces Worldwide in 2022, by Generational Cohort." Statista, Statista Inc., 5 Jan 2023, https://www.statista.com/statistics/1393757/global-marketplace-online-shoppers-by-age/
Capgemini, Share of primarily online shoppers who ordered directly from online marketplaces worldwide in 2022, by generational cohort Statista, https://www.statista.com/statistics/1393757/global-marketplace-online-shoppers-by-age/ (last visited July 22, 2024)
Share of primarily online shoppers who ordered directly from online marketplaces worldwide in 2022, by generational cohort [Graph], Capgemini, January 5, 2023. [Online]. Available: https://www.statista.com/statistics/1393757/global-marketplace-online-shoppers-by-age/