Global online marketplaces direct buyers 2022, by generation

Share of primarily online shoppers who ordered directly from online marketplaces worldwide in 2022, by generational cohort

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Release date

January 2023

Region

Worldwide

Survey time period

October and November 2022

Number of respondents

516 primarily online consumers*

Age group

18 years and older

Special properties

marketplace purchases over the past six months

Supplementary notes

* The study sampled a total of 11,300 consumers in North America, Europe and Asia-Pacific.

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