Diwali Spending Index in India 2020-2024
In a survey about Diwali shopping in 2024, the Diwali spending index score was over 117 among urban Indians. This was an increase in comparison to the previous year when the spending tendency was about 96. A rising trend has been noticed for the index since 2020 and consumers' increased anticipation of spending for the festival each year.
The index was measured by the influence of various factors such as surge or reduction in household expenses, increase in household earnings, extravagant spending or investing, and cost comparison for spending for Diwali every year.
