Based on a survey conducted in May 2022 among Vietnamese consumers, 31 percent of Gen-X respondents said they currently pay for video-on-demand (VOD) services and would like to continue. Meanwhile, 33 percent of surveyed baby boomers said they had not paid for VOD services yet but wanted to subscribe to them next year.
Video-on-demand subscription status in Vietnam as of May 2022, by generation
Characteristic
Continuers (currently pay for and likely to continue next year)
Potentials (do not pay for, but may consider subscribing next year)
Cancellers (currently pay for, but likely to cancel next year)
Rejecters (do not pay for and unlikely to subscribe next year)
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Advertising Vietnam. (May 20, 2022). Video-on-demand subscription status in Vietnam as of May 2022, by generation [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1393706/vietnam-video-on-demand-subscription-status-by-generation/
Advertising Vietnam. "Video-on-demand subscription status in Vietnam as of May 2022, by generation ." Chart. May 20, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1393706/vietnam-video-on-demand-subscription-status-by-generation/
Advertising Vietnam. (2022). Video-on-demand subscription status in Vietnam as of May 2022, by generation . Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1393706/vietnam-video-on-demand-subscription-status-by-generation/
Advertising Vietnam. "Video-on-demand Subscription Status in Vietnam as of May 2022, by Generation ." Statista, Statista Inc., 20 May 2022, https://www.statista.com/statistics/1393706/vietnam-video-on-demand-subscription-status-by-generation/
Advertising Vietnam, Video-on-demand subscription status in Vietnam as of May 2022, by generation Statista, https://www.statista.com/statistics/1393706/vietnam-video-on-demand-subscription-status-by-generation/ (last visited August 24, 2024)
Video-on-demand subscription status in Vietnam as of May 2022, by generation [Graph], Advertising Vietnam, May 20, 2022. [Online]. Available: https://www.statista.com/statistics/1393706/vietnam-video-on-demand-subscription-status-by-generation/