According to a survey among Thai consumers in 2022, 65 percent of the respondents were willing to pay more for fast fashion brands that had sustainable collections or product lines. In comparison, 35 percent of the survey participants were not willing to pay more.
Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Thailand in 2022
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Marketing Interactive. (July 26, 2022). Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Thailand in 2022 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1393698/thailand-willingness-to-pay-more-for-sustainable-fast-fashion/
Marketing Interactive. "Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Thailand in 2022." Chart. July 26, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1393698/thailand-willingness-to-pay-more-for-sustainable-fast-fashion/
Marketing Interactive. (2022). Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Thailand in 2022. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1393698/thailand-willingness-to-pay-more-for-sustainable-fast-fashion/
Marketing Interactive. "Share of Consumers Willing to Pay More for Fast Fashion Brands That Have Sustainable Collections in Thailand in 2022." Statista, Statista Inc., 26 Jul 2022, https://www.statista.com/statistics/1393698/thailand-willingness-to-pay-more-for-sustainable-fast-fashion/
Marketing Interactive, Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Thailand in 2022 Statista, https://www.statista.com/statistics/1393698/thailand-willingness-to-pay-more-for-sustainable-fast-fashion/ (last visited December 18, 2024)
Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Thailand in 2022 [Graph], Marketing Interactive, July 26, 2022. [Online]. Available: https://www.statista.com/statistics/1393698/thailand-willingness-to-pay-more-for-sustainable-fast-fashion/
