According to a survey among Thai consumers in 2022, 65 percent of the respondents were willing to pay more for fast fashion brands that had sustainable collections or product lines. In comparison, 35 percent of the survey participants were not willing to pay more.
Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Thailand in 2022
Characteristic
Share of respondents
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Marketing Interactive. (July 26, 2022). Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Thailand in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1393698/thailand-willingness-to-pay-more-for-sustainable-fast-fashion/
Marketing Interactive. "Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Thailand in 2022." Chart. July 26, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1393698/thailand-willingness-to-pay-more-for-sustainable-fast-fashion/
Marketing Interactive. (2022). Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Thailand in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1393698/thailand-willingness-to-pay-more-for-sustainable-fast-fashion/
Marketing Interactive. "Share of Consumers Willing to Pay More for Fast Fashion Brands That Have Sustainable Collections in Thailand in 2022." Statista, Statista Inc., 26 Jul 2022, https://www.statista.com/statistics/1393698/thailand-willingness-to-pay-more-for-sustainable-fast-fashion/
Marketing Interactive, Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Thailand in 2022 Statista, https://www.statista.com/statistics/1393698/thailand-willingness-to-pay-more-for-sustainable-fast-fashion/ (last visited July 22, 2024)
Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Thailand in 2022 [Graph], Marketing Interactive, July 26, 2022. [Online]. Available: https://www.statista.com/statistics/1393698/thailand-willingness-to-pay-more-for-sustainable-fast-fashion/