Consumers who value affordability over sustainability worldwide 2022, by generation

Share of consumers who value affordability of a product above whether the product is sustainable worldwide in 2022, by generation

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Release date

January 2023

Region

Worldwide

Survey time period

October and November 2022

Number of respondents

11,300*

Age group

18 years and older

Supplementary notes

* Respondent count per generation:
Gen Z: N=992
Millennials: N=3,264
Gen X: N=3,332
Baby boomers: N=3,712
Consumers were surveyed in 11 countries in North America, Europe, and Asia Pacific.

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