During a survey carried out worldwide in early 2023, 47 percent of responding brand executives stated that total sales was the most important metric for them when measuring digital retail media campaigns. Return on ad spend was named by the same percentage of respondents.
Leading metrics used to measure digital retail media campaigns among brands worldwide as of 1st quarter 2023
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Epsilon. (June 13, 2023). Leading metrics used to measure digital retail media campaigns among brands worldwide as of 1st quarter 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1393672/metrics-digital-retail-media-worldwide/
Epsilon. "Leading metrics used to measure digital retail media campaigns among brands worldwide as of 1st quarter 2023." Chart. June 13, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1393672/metrics-digital-retail-media-worldwide/
Epsilon. (2023). Leading metrics used to measure digital retail media campaigns among brands worldwide as of 1st quarter 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1393672/metrics-digital-retail-media-worldwide/
Epsilon. "Leading Metrics Used to Measure Digital Retail Media Campaigns among Brands Worldwide as of 1st Quarter 2023." Statista, Statista Inc., 13 Jun 2023, https://www.statista.com/statistics/1393672/metrics-digital-retail-media-worldwide/
Epsilon, Leading metrics used to measure digital retail media campaigns among brands worldwide as of 1st quarter 2023 Statista, https://www.statista.com/statistics/1393672/metrics-digital-retail-media-worldwide/ (last visited November 22, 2024)
Leading metrics used to measure digital retail media campaigns among brands worldwide as of 1st quarter 2023 [Graph], Epsilon, June 13, 2023. [Online]. Available: https://www.statista.com/statistics/1393672/metrics-digital-retail-media-worldwide/
