Preferred shopping occasions for seasonal events in India 2022

Published by A. Minhas, Feb 13, 2024
According to a survey about shopping occasions among urban Indians in August 2022, the majority of respondents 58 percent planned to shop during Diwali among all the seasonal events in India. This was followed by shopping during big online sales at 39 percent.

Preferred shopping occasions for seasonal events in India as of August 2022

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Release date

September 2022

Region

India

Survey time period

August 2022

Number of respondents

2,056 respondents

Method of interview

Online panel

Supplementary notes

Survey question: Which of the following seasonal events are you planning to shop for in the next 12 months? Please select all that apply.

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Overview

4

Sales events

8

Shopping channel preference

4

Spending behavior

5

Shopping behavior

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Further related statistics

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