Privacy concerns Europe by country 2023

As of the third quarter of 2023, around 50 percent of internet users in selected European markets said that they decline cookies on websites at least some of the time. Roughly 68 percent of users in the United Kingdom expressed concern about what is real and what is fake on the internet. Additionally, around 37 percent of Greek online users said they used a tool to block advertisements on the internet at least some of the time.

Privacy concerns of internet users in selected countries in Europe as of 3rd quarter 2023

Characteristic	Express concern about what is real vs. What is fake on the internet	Worry about how companies might use their online data	Decline cookies on websites at least some of the time	Use a tool to block advertisements on the internet at least some of the time	Use a virtual private network (VPN) to access the internet at least some of the time
Austria	37.1%	35.9%	56.9%	32.4%	23.5%
Denmark	36.1%	38.1%	49.8%	26.6%	21.8%
France	50.2%	42.4%	50.8%	31.8%	21%
Germany	37.2%	39.5%	55.7%	33.1%	23.8%
Greece	58.9%	45.3%	58.6%	37%	19%
Ireland	64.3%	39.9%	49%	27.8%	24.4%
Italy	53.1%	34%	53.7%	27.9%	19.6%
Norway	44.7%	31.9%	42.2%	32.4%	26%
Poland	40.4%	41.8%	35.6%	34.8%	21.5%
Sweden	48.8%	31.7%	48.4%	34.4%	23.9%
The Netherlands	40.1%	34.5%	49.5%	30.9%	23.3%
United Kingdom	68.9%	38.4%	44.3%	28.1%	26%

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Release date

February 2024

More information

Region

Europe

Survey time period

Q3 2023

Age group

16-64 years

Supplementary notes

Digital 2024: Austria, page 54

Digital 2024: Denmark, page 54

Digital 2024: France, page 54

Digital 2024: Germany, page 54

Digital 2024: Greece, page 54

Digital 2024: Ireland, page 54

Digital 2024: Italy, page 54

Digital 2024: Norway, page 45

Digital 2024: Poland, page 45

Digital 2024: Sweden, page 55

Digital 2024:The Netherlands, page 55

Digital 2023: The United Kingdom, page 54