According to a survey in Spain in March 2023, 91 percent of Generation Z respondents used WhatsApp, making it the most popular social media platform in the country among that population group. Instagram followed closely, with an audience reach of 91 percent, then YouTube and TikTok, each used by 81 percent and 60 percent of Gen Z respondents.
Most popular social networks and apps among Gen Z users in Spain as of March 2023
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IAB Spain. (May 10, 2023). Most popular social networks and apps among Gen Z users in Spain as of March 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1393621/generation-z-users-most-popular-social-network-in-spain/
IAB Spain. "Most popular social networks and apps among Gen Z users in Spain as of March 2023." Chart. May 10, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1393621/generation-z-users-most-popular-social-network-in-spain/
IAB Spain. (2023). Most popular social networks and apps among Gen Z users in Spain as of March 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1393621/generation-z-users-most-popular-social-network-in-spain/
IAB Spain. "Most Popular Social Networks and Apps among Gen Z Users in Spain as of March 2023." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/1393621/generation-z-users-most-popular-social-network-in-spain/
IAB Spain, Most popular social networks and apps among Gen Z users in Spain as of March 2023 Statista, https://www.statista.com/statistics/1393621/generation-z-users-most-popular-social-network-in-spain/ (last visited December 21, 2024)
Most popular social networks and apps among Gen Z users in Spain as of March 2023 [Graph], IAB Spain, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/1393621/generation-z-users-most-popular-social-network-in-spain/
