According to a survey conducted in May 2023, 62 percent of consumers in the United States had heard of the language learning online program Rosetta Stone. German-based Babbel ranked second, with approximately half of respondents reporting having heard about the mobile-first language learning program. Market leader Duolingo ranked third, with 38 percent of respondents reporting having heard of the popular language learning mobile app.
Share of consumers in the United States who are aware of selected language learning online programs and mobile apps as of May 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Researchscape. (May 26, 2023). Share of consumers in the United States who are aware of selected language learning online programs and mobile apps as of May 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1393612/awareness-language-learning-websites-apps-us/
Researchscape. "Share of consumers in the United States who are aware of selected language learning online programs and mobile apps as of May 2023." Chart. May 26, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1393612/awareness-language-learning-websites-apps-us/
Researchscape. (2023). Share of consumers in the United States who are aware of selected language learning online programs and mobile apps as of May 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1393612/awareness-language-learning-websites-apps-us/
Researchscape. "Share of Consumers in The United States Who Are Aware of Selected Language Learning Online Programs and Mobile Apps as of May 2023." Statista, Statista Inc., 26 May 2023, https://www.statista.com/statistics/1393612/awareness-language-learning-websites-apps-us/
Researchscape, Share of consumers in the United States who are aware of selected language learning online programs and mobile apps as of May 2023 Statista, https://www.statista.com/statistics/1393612/awareness-language-learning-websites-apps-us/ (last visited November 23, 2024)
Share of consumers in the United States who are aware of selected language learning online programs and mobile apps as of May 2023 [Graph], Researchscape, May 26, 2023. [Online]. Available: https://www.statista.com/statistics/1393612/awareness-language-learning-websites-apps-us/