The results of a survey about luxury consumption in China in 2022 indicate that 85 percent of luxury generation Z consumers are considering buying preowned luxury goods, more than overall luxury goods consumers. Around 52 percent of Gen Z respondents said they already bought used luxury goods before.
Share of generation Z consumers who bought or planned on buying second hand luxury goods in China as of September 2022
Characteristic
Share of respondents
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199IT. (March 23, 2023). Share of generation Z consumers who bought or planned on buying second hand luxury goods in China as of September 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1393601/china-attitude-towards-second-hand-luxury-goods-among-generation-z/
199IT. "Share of generation Z consumers who bought or planned on buying second hand luxury goods in China as of September 2022." Chart. March 23, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1393601/china-attitude-towards-second-hand-luxury-goods-among-generation-z/
199IT. (2023). Share of generation Z consumers who bought or planned on buying second hand luxury goods in China as of September 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1393601/china-attitude-towards-second-hand-luxury-goods-among-generation-z/
199IT. "Share of Generation Z Consumers Who Bought or Planned on Buying Second Hand Luxury Goods in China as of September 2022." Statista, Statista Inc., 23 Mar 2023, https://www.statista.com/statistics/1393601/china-attitude-towards-second-hand-luxury-goods-among-generation-z/
199IT, Share of generation Z consumers who bought or planned on buying second hand luxury goods in China as of September 2022 Statista, https://www.statista.com/statistics/1393601/china-attitude-towards-second-hand-luxury-goods-among-generation-z/ (last visited July 22, 2024)
Share of generation Z consumers who bought or planned on buying second hand luxury goods in China as of September 2022 [Graph], 199IT, March 23, 2023. [Online]. Available: https://www.statista.com/statistics/1393601/china-attitude-towards-second-hand-luxury-goods-among-generation-z/