According to the results of a survey about luxury consumption in China in 2022, around 53 percent of surveyed Generation Z luxury consumers said they placed their orders on domestic online platforms. Around six percent of surveyed Gen-Z said they bought luxury goods from overseas or non-official channels (such as Daigou).
Distribution of luxury goods shopping channels among generation Z consumers in China as of September 2022
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199IT. (March 23, 2023). Distribution of luxury goods shopping channels among generation Z consumers in China as of September 2022 [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1393593/china-leading-luxury-goods-shopping-channels-among-generation-z/
199IT. "Distribution of luxury goods shopping channels among generation Z consumers in China as of September 2022." Chart. March 23, 2023. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1393593/china-leading-luxury-goods-shopping-channels-among-generation-z/
199IT. (2023). Distribution of luxury goods shopping channels among generation Z consumers in China as of September 2022. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1393593/china-leading-luxury-goods-shopping-channels-among-generation-z/
199IT. "Distribution of Luxury Goods Shopping Channels among Generation Z Consumers in China as of September 2022." Statista, Statista Inc., 23 Mar 2023, https://www.statista.com/statistics/1393593/china-leading-luxury-goods-shopping-channels-among-generation-z/
199IT, Distribution of luxury goods shopping channels among generation Z consumers in China as of September 2022 Statista, https://www.statista.com/statistics/1393593/china-leading-luxury-goods-shopping-channels-among-generation-z/ (last visited January 07, 2025)
Distribution of luxury goods shopping channels among generation Z consumers in China as of September 2022 [Graph], 199IT, March 23, 2023. [Online]. Available: https://www.statista.com/statistics/1393593/china-leading-luxury-goods-shopping-channels-among-generation-z/
